Is there a gap between what tenants want and what landlords are advertising?


Over 80% of tenants of all ages believe that the quality and aesthetic of an area is important, despite less than half of landlords mentioning this in their advertisements.

The findings, published by price comparison website GoCompare, are one of a number in an interactive online guide comparing what tenants say is important when seeking a property with what landlords list on advertisements.

The statistics also reveal that whilst over half of people aged between 25 and 44 think that knowing the distance to local schools is important, only slightly over 15% of landlords include this information in their advertisements.

Photo: Michael Coghlan 

The tenancy behaviours of those aged between 25 and 44 may be particularly interesting for landlords as up to one third of millennials (those born between 1980 and 1996 and aged between 22 and 38) could be renting their entire lives.

The statistics reveal inter-generational differences between tenants, with regards to what they are looking for in a property. Nearly 80% of 18-24 year olds said living close to restaurants was important to them, compared to just over half of those aged over 55. Similarly, whilst almost a third of 18-24 year olds said that having an en-suite was important when looking for a new room, only just over 10% of people aged over 55 agreed. 

The findings also show that location influences the level of importance tenants attribute to different factors when looking for a property. Whilst 76% of tenants in London stated that having a house close to restaurants was important, only 29% of tenants in Chelmsford felt the same. Similarly, the majority of tenants in Brighton-and-Hove (85%) said they wanted an unfurnished property, compared to a minority of 40% in London.

Knowing the priorities tenants have depending on their location and age may allow landlords to tailor properties in specific areas to the needs of their targeted tenants.

The complete interactive findings can be accessed here:


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